The Key to Putting Man on Mars
By Brandy Booth
In an April, 2022 TED interview, Elon Musk said his biggest challenge in getting to Mars was “he needed people to be smarter.”
He didn’t say he needed smarter people.
He has the smartest ones.
He meant he needs mankind to become more intelligent.
In a single sentence, that’s the reason Elon Musk bought Twitter.
Think Like a Cyborg
To understand how he plans to leverage social media to empower people to become smarter, think about your brain like Elon does:
The organ between your ears is basically a computer.
It runs on electricity, has space for storage, and utilizes an operating system that determines how quickly and efficiently things get done.
Like a hard drive upgrade, your brain can be stimulated to energize you to perform at a higher level.
(And no, it doesn’t require an implant in your head or a USB port in your backside.)
All that’s required is your focus, the right attitude, and $7.99 per month.
90% Opportunity
In a world where almost anything seems possible, the current state of online communication is disappointing at best.
If you’ve ever suspected social media is falling short of what it could be offering, you’re absolutely correct.
While digital technology continues to advance at a rapid rate, the way we interact hasn’t changed much since the internet was invented.
(It’s easy to see when you look at your feed.)
But social media isn’t the only thing that’s been underperforming relative to its potential.
Have you heard the theory that humans use an average of 10% of their available brain power during the course of a normal day?
If that’s accurate, it means there’s a supercomputer sitting on everyone’s shoulders, just waiting to be energized.
Charged Up
There’s no better feeling than being charged up about something you love.
When you’re immersed in your favorite hobby, interest, or passion, you’re excited, energized, and ready to learn.
In that electrified state, work doesn’t seem like work, and time flies by in a flash.
The things we like most capture our focus and pull us along almost magnetically, making tough tasks seem effortless and complex details easy to remember.
Elon Musk recognizes this charged up state as the type of energy that creates worlds.
His AI and space exploration teams consistently break barriers because they’re charged up about what they do.
He understands you don’t have to be a rocket scientist or autonomous engineer to use what you love to crank up the energy in your brain.
This charged up energy works with every topic one could take an interest in, which is just what he’ll need if he expects to expand consciousness, understand the universe, and vacation on Mars.
Once Elon flips the switch on his evolved platform, he’ll unleash a communication product that empowers users to learn, grow, and collaborate in a supercharged environment with no harassment and little distraction.
Weightless
If you can’t imagine Twitter as a high-tech brain power generator, consider this:
Before space travel, it wasn’t easy to grasp the concept of weightlessness.
When people saw the first space video, weightlessness went from being something they could barely imagine to just another reality that simply doesn’t apply here.
Once they believed in it, many claimed they could feel the sensation, despite the fact they’d never actually experienced it.
In that respect, the reason it’s hard to grasp the concept of social media generating a high-volume stream of positive energy is because the exact opposite has proven true.
We’ve been through a lot in the past few years, and online communication has neither felt charged up nor weightless.
Just like people couldn’t imagine what weightlessness felt like until they saw it, nobody will believe Twitter’s atmosphere has evolved until they experience it.
With the best software engineers, AI teams, and the most advanced technology at his fingertips, Musk is one small demonstration away from one giant leap in consciousness.
(You might be wondering, “But if he’s trying to be so positive, why is he airing Twitter’s dirty laundry in public?”)
Information Theory
There’s a huge difference between Tesla cars and all the rest.
Tesla builds robots on wheels that interact with their surroundings in real time.
Their AI makes speed and directional decisions by scanning ahead and assessing threats, much like a good driver would.
The other companies build electric cars largely dependent on map routes and sensors.
(The comparison is like letting a pre-teen drive your car versus a competent adult.)
But there are unique risks on the cutting edge of technology.
When you’re making autonomous cars, you can really get into trouble if you don’t have an accurate flow of information being transferred to and from the car at all times.
The same aspect is true with SpaceX, where misjudging or miscommunicating a distance or speed will almost certainly result in catastrophe.
The laws of physics don’t mean a thing if the information isn’t transferred correctly.
What people fail to realize is – for Twitter to be successful, it will require the same level of truth, facts, and accurate data as Tesla and SpaceX.
And that’s exactly what Elon expects.
Flightworthy
If you understand the process of launching a rocket from Earth into space, you’ll notice that Musk is using the same logic to get Twitter off the ground.
He offloaded dead weight the moment he set foot on the job by firing those who didn’t align with his vision for the company.
Then he unleashed Tesla’s software engineers on the bots, trolls, bad algorithms, and spam accounts that stole energy from the platform and made people feel bad.
The next challenge he faced was trust.
Teams that go to space together trust each other with their lives.
For people to trust that Twitter was truly free, open, and equal, he’d have to be transparent about the policies, reasoning, and actions taken on user accounts, which included releasing all internal files that explained the company’s past actions.
Musk ultimately wants the platform’s code to be publicly displayed so people can suggest improvements and evolve the product in a free and open forum.
He’s doing everything he can to ensure Twitter’s capabilities will be light years ahead of the other social media providers.
So, what’s the best advice to those who want to get the most out of his new platform?
Don’t Be a Drag
The way we’ve been using social media hasn’t been serving our interests.
People run on electricity.
Stress, drama, and negativity run us down and make it hard to think or function.
The things we love and appreciate charge us up and energize us to do awesome things.
From an electrical standpoint, the best thing we can do is stay as charged up as possible.
This means paying attention to the way specific things make us feel, deciding we’re in control of our focus, and choosing to refocus on something better instead of reacting to what we see in our feed.
That’s about it.
Focus on what feels better.
If this sounds easier said than done, just know that once you’ve experienced charged up communication, no amount of drama will be able to steal your attention.
And though negativity seems one of the biggest challenges in front of us at this time, it will fall away like useless baggage once the world comes up to speed.
Plenty of Room
There’s good reason why Elon Musk wasn’t bothered by the number of bots on Twitter.
He sees them as placeholders for the people he wants to attract.
Like any good captain, he wanted to make sure his ship was big enough to handle what he needed it to do.
He’s confident that Twitter’s infrastructure offers plenty of room to accommodate everyone who wants to use it.
Attitude is Everything
He said it on Reddit.
“Tesla’s team of 150 highly skilled, highly motivated AI engineers consistently outperform the competition’s teams of 3,000 or more.”
When he says the new Twitter won’t be for everyone, he’s talking about Negative Nellies, Sleepy Sams, and others with little to offer in the area of intellectual expansion.
Those people could still exist on the platform, but they won’t be able to get the attention of those who have chosen charged up communication.
When they try, it will seem as if they’re yelling from the ground while the others are zipping around in spaceships.
The Choice is Yours
The information you put in your mind is as important as the food you put in your body.
The other social media platforms are designed to extract profits from people, not to invest in their growth potential.
If you’re not planning on changing the way you use Twitter, you’ll still enjoy an improved experience as bots, trolls, bad algorithms, and spam accounts are eliminated, making for a safer, more appealing town square.
If you’re happy to pay a monthly fee to complain about having to pay a tyrant for a blue check by your name while you do it, you can use Twitter for that if you want.
And if you want to energize your brain, learn to appreciate things you love from another’s perspective, and grow in ways you never thought possible, you can use Twitter for that as well.
The decision is up to you.
“No man can build a spaceship by himself” –
Elon Musk – CEO of Tesla and SpaceX
Rocket Fuel
No matter what the media says, Elon Musk is evolving Twitter for the purpose of expanding consciousness.
Think about it.
The world’s richest man could have made at least 44 billion better financial decisions than buying Twitter at an inflated price.
He doesn’t need a money machine.
His life’s purpose is to empower humans to become a multi-planet species.
He knows the pathway to Mars lies in the minds of those who are excited for the opportunity to invent it.
And Twitter is the tool he will use to set those minds free.
Brandy Booth is the author of Unsocial Media Management for Business, Owner of Michigan Business Builder Consulting, CEO of Charged Up Marketing, and creator of Charged Up Social Media.